BanKa,
your spending assistant

BanKa combines Finance, AI and lifestyle to empower Gen Z and Millennials to make smarter spending decisions, build credit, and avoid unhealthy debt.

Transparency
Empower
Educate

The Problem

Traditional BNPL is broken for young consumers

Debt Spiral Risk

46% of BNPL users miss payments, leading to fees and debt accumulation with no credit benefit.

No Financial Guidance

Young consumers are exposed to financial misinformation online and have no trusted source for spending help, leaving them to figure it out alone.

No Credit Building

Traditional BNPL doesn't report to credit bureaus, missing the opportunity to build credit history.

Credit Score Mystery

Financial institutions don't explain what constitutes "good financial behavior" or how decisions on credit worthiness, interest rates, and limits are made - leaving young people confused and locked out.

BanKa isn't here to just participate - we're here to disrupt and redefine.

Our Solution

BNPL with an AI spending assistant that prevents debt, builds credit, and teaches financial skills

The "Ask BanKa" AI Assistant

Every user gets a personal spending assistant that answers questions, tracks spending, provides real-time financial guidance, and helps prevent debt before it happens.

Credit Score Visibility

See your Experian credit score in real-time and understand exactly what financial institutions look for. BanKa demystifies credit by showing how your score affects your Credit Tier, what actions improve it, and transparent tier progression showing exactly what's needed to level up.

Dynamic Credit Tiers

Reward good behavior with increased Purchase Power. Pay on time, level up, unlock more spending.

Financial Education

Interactive modules that teach money management. Earn rewards for learning and building better habits.

Smart Initial Payment

Choose your initial payment - minimum, suggested, or maximum - based on your credit tier and what you can afford. Total control over your payment plan.

9:41

Purchase Power Limit

£1,500.00

BanKa Credit Tier: Excellent

BanKa Debt

£92.50

Other BNPL

£79.99

Total Debt

£172.49

AI Suggestions

Spending Pattern Detected

Your bank shows £280/month on dining. Use BanKa to earn 140+ points monthly.

Active Purchases

View All
👟
Nike Store
£185.00
Active
2 of 4 paid 50%
Next: £46.25 due 17/12/2025
K
Klarna
ASOS
£50.00
Other BNPL
Next due: 25/10/2025 from bank

Credit Health

720

Credit Score

4%

Credit Usage

Home
Purchases
Ask BanKa
Banks
Rewards

How It Works

Get started in 3 simple steps

1. Pay in 4

Shop anywhere and split your purchase into 4 easy, interest-free installments.

2. Get Smart Insights

Manage all your payments in one place and get real-time advice from your AI assistant.

3. Get Rewarded

Build your credit score and earn points for every on-time payment you make.

The AI-Powered Difference

BanKa is not just another BNPL provider. We're an intelligent spending assistant that combines flexible payments with a powerful AI engine.

Analyzes

Our AI securely analyzes your spending patterns and financial health to calculate your dynamic BanKa Credit Tier.

Advises

Provides real-time, personalized suggestions and answers your financial questions 24/7.

Empowers

Helps you make smarter decisions, avoid debt, and build stronger credit. Your tier unlocks more Purchase Power and better rewards for a stronger financial future.

Market Opportunity

A massive, growing market with strong fundamentals

£29.85B

UK BNPL Market (2024)

£47.27B

Projected by 2029

22.6M

UK Adults Use BNPL

63%

of Millennials use BNPL

56%

of Gen Z use BNPL

Why Now?

Regulatory Tailwinds

FCA regulation bringing legitimacy and consumer trust to BNPL industry

Digital Native Demand

Gen Z demands mobile-first, transparent financial tools over traditional credit cards

Credit Invisibility

5+ million UK adults have thin credit files and are locked out of traditional credit - BanKa offers a way to build credit through everyday spending

Credit Score Mystery

Millions locked out because financial institutions don't explain what constitutes "good financial behavior" or how they determine credit worthiness, interest rates, and limits - BanKa demystifies the rules of the game

Product Features

Built for Gen Z & Millennials who want control

Ask BanKa AI Assistant

Chat with your personal AI assistant 24/7 for spending advice, payment help, and financial questions - like having a personal BanKa in your pocket

Smart Initial Payment

Choose your initial payment amount - minimum, suggested, or maximum - based on your BanKa Credit Tier and financial situation

Credit Score Visibility

See your Experian credit score in real-time and demystify credit decisions. BanKa shows exactly what financial institutions look for - how your score affects your tier, what actions improve it, and transparent progression showing what's needed to level up

Dynamic Purchase Power

Your spending limit adjusts based on payment history and credit tier - pay on time, unlock more purchasing power

Flexible Payment Controls

Pause payments once per quarter or use micro-deferrals to shift 25-50% of a payment - life happens, we get it

Credit Building

Every on-time payment builds your credit score and BanKa Credit Tier - transparent tier progression shows exactly what's needed to level up

Open Banking Integration

Connect your bank accounts to automatically track all BNPL purchases in one place - even from other providers like Klarna

Smart Rewards

Earn points for on-time payments and financial education - redeem to pay down debt, get purchase discounts, or grab gift cards

Smart Notifications

AI-powered payment reminders, overspending alerts, and personalized tips delivered at the right time

Competitive Advantage

How BanKa stands out from the competition

Feature
BanKa Our Platform
Klarna Clearpay Zilch
AI Spending Assistant
Smart Initial Payment Choice
Credit Score Visibility
Credit Building
Financial Education
Dynamic Credit Tiers
Rewards Program
Payment Flexibility

Business Model

Multiple revenue streams for sustainable growth

💰

Merchant Fees

2-6% commission on transactions from retail partners

Primary Revenue

Late Payment Fees

Regulated fees for missed payments (capped and transparent)

Secondary Revenue
📊

Premium Features

Advanced analytics, higher limits, priority support

Future Revenue

Competitive Advantage: Preventing Missed Payments

Industry missed payment rate: Up to 43% | BanKa target: <15%

UK BNPL default rate is ~2%, but the real problem is missed payments - costing users in fees and businesses in collections

How BanKa Prevents Missed Payments:

  • AI Spending Assistant: Proactive alerts before payment dates and overspending warnings
  • Smart Initial Payment Choice: Users choose payments they can actually afford from the start
  • Payment Flexibility: Payment pauses (once per quarter) and micro-deferrals prevent defaults
  • Dynamic Credit Tiers: Purchase Power adjusts to user behavior, preventing over-extension
  • Financial Education: Users learn money management skills, reducing payment issues
  • Rewards Program: Earn points for on-time payments and redeem them to pay down BanKa debt, making it easier to stay current

Business Impact:

  • Reduced Collection Costs: Fewer missed payments = lower operational expenses
  • Better Customer Retention: Users who don't miss payments stay engaged longer
  • Higher Lifetime Value: Preventing payment issues builds trust and repeat usage
  • Sustainable Revenue: Less reliance on late fees, healthier business model
  • Regulatory Advantage: Proactive approach reduces FCA scrutiny and risk

The Result: By reducing missed payments from 43% (industry average) to under 15%, BanKa delivers better outcomes for users AND superior unit economics through lower collection costs, higher retention, and increased lifetime value.

Roadmap

Our path to market leadership

Q4 2025 - MVP Complete

In Progress

Working prototype with core BNPL features, AI assistant, and credit tier system

Q1 2026 - Pre-Seed Funding

Secure pre-seed round to fuel growth, expand team, and accelerate product development

Q2 2026 - Beta Launch

Launch with pilot merchants and 1,000 beta users. Validate product-market fit and gather feedback

Q3 2026 - Open Banking & Scale

Full Open Banking integration, credit score visibility, and expand to 10,000 users

Q4 2026 - AI Enhancement & Growth

Advanced AI personalization, premium features launch, scale to 50,000+ users

The Team

Building the future of BNPL

DJ

Daniel Jones

Founder & CEO

With over 10 years of experience in banking, including 2 years on the front line as a personal banker in retail banking, gaining a Professional Banker certification, Daniel has a deep understanding and passion for empowering the current and new generation with the financial literacy that isn't afforded to most until it's too late.

Over the years Daniel has been a source of advice for family, friends and customers when it came to understanding how they should treat various financial situations - the new trend of fast-credit has made credit consumption become unhealthy in a lot of cases with major platforms failing to provide the required tools to ensure unhealthy habits do not grow.

Daniel used his creative mindset to create a platform that gives customers what they need whilst using the very tool they want - BNPL. Daniel believes that by creating features designed to bring financial transparency, rewarding good financial behaviour and flexibility this will promote a sustainable financial lifestyle.

His experience in finance ranges and varies, but the constant has been his consistency in being successful in whichever role he took on within finance.

Mantra: Einstein once said "creativity is intelligence having fun" - so let's have some fun.

Ready to Invest in the Future of BNPL?

Join us in building the intelligent BNPL platform that helps millions of young consumers build better financial futures

daniel.jones@mybanka.co.uk
linkedin.com/in/danieljones91